coyotex nominated for German Design Award
We would like to congratulate our Berlin‐based design agency Sodesign for having its coyotex branding nominated by the German Design Council to receive the 2019 German Design Award in the Brand Identity category.
“Design is the key to an unmistakable, identity‐creating brand. Strategically employed, it becomes a decisive competitive and success factor. We were particularly struck by your designing skill. It has the potential to win one of the world’s leading design awards.”
We can only second that opinion. The coyotex brand perfectly communicates our complex product visually and descriptively to our target customers.
By polarizing and emotionalizing elements in the design language and symbolism, the brand uniquely succeeds in communicating our high‐tech product to industrial customers as well as individualists, customizers and technically savvy private customers.